While some strategies change inside of it every year, we follow a structure we call the ROCKET SEO process. In the age of AI, your target audience may be searching beyond Google and Bing. As an AI SEO agency, we help tailor your SEO strategy to ensure your brand is visible on generative AI platforms like AI Overviews, ChatGPT, and Perplexity. Improving user experience with SEO can help your business increase credibility and conversions, and ultimately earn more revenue. Learn more about our offerings by watching our video or click our links to view our social media plans.
Measuring & Analyzing Performance
- And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert.
- After discovering where you’re starting and where you want to go, start the SEO process with keyword research.
- He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.
- If you don’t have the Google Search Console setup, you’re flying blind with your SEO.
They’re prioritizing editorial content over programmatic content. As G2 declines, companies like Efficient App are replacing them in the SERPs (search engine results pages). While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay. While the rise of ChatGPT has taken a lot of informational queries, Google is still king when it comes to most searches on the web.
Where to find keywords?
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership. Dive into how to develop a brand in the second part of our branding series, featuring guest Mordy Oberstein’s insightful advice on effective branding strategies. Get the data and see where marketers plan to invest next in our State Of AI report. Learn all about technical SEO with articles from industry experts. Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy. It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.
To optimize your titles, be sure to:
Most people think about making sure Google can find their important pages, but it’s easy to forget that there are likely pages you don’t want Googlebot to find. Manual actions are penalties Google imposes for violating their webmaster guidelines, such as engaging in spammy link building or cloaking. Then, improve the underperformers and fine-tune your overall strategy based on your learning. Focus on creating high-quality, original content that informs, educates, or entertains your target audience.
The best way to do this is to make sure they don’t want to go back to Google and click on another result. Breadcrumbs might seem like a tiny part of Google search, but they can have a significant impact on your overall traffic. Experiments have shown that there’s no right answer when it comes to breadcrumbs, but typically, having a compelling, keyword-rich structure is known to help. Another great place to find keywords you already rank for is Search Console’s Performance Report. But first, you need to know exactly what people are searching for, e.g. the “keywords” they use. Artificial intelligence is constantly improving algorithms to ensure better user experiences.
Stoica provides an example of what this looks like in practice. They then meet weekly to discuss their progress and bottlenecks. The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam. Again, it makes sense, as the search engine needs a way to assess the company’s location. For example, this article in Entrepreneur mentions our Not Another State of Marketing Report page. It also links to it, allowing their readers to see other stats than the one quoted.
You will need to conduct keyword research to find which ones get the most searches, and then incorporate those keywords throughout your site. Someone who saw your content about “running shoes” would click away from your site or even get annoyed. This is why it’s BHS Links so important to understand buyer intent so you can match them with what they need, increasing the chances of conversion. For example, you can’t create content about “the best basketball shoes” and then rank for a keyword about “running shoes.” They are both shoes but used for different purposes. For this reason, you need to post content that brings value to your potential customers.
Visit forums and social media sites to see what kinds of questions people in your niche are asking. Check out competitor blogs and content to see what types of articles they are writing. Some of the free tools we offer include a keyword planner tool, SEO checker, domain authority checker, backlink checker and more. Most keyword tools will tell you about the number of clicks, search volume, keyword difficulty, current ranking and more. These tools are a more scientific way to conduct keyword research because you have all of the data at your fingertips.