Website SEO: A beginners guide to ranking on Google

You can use video content creation tools like Vimeo, Visme, and InVideo to DIY professional-looking videos. LSI keywords are words, phrases, or entities that are semantically related to your primary keyword. Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs. But when you have hundreds of web pages, it becomes inefficient to do so.

improve google ranking

Target Long-Tail Keywords

improve google ranking

Once you have everything set up, don’t just leave your profile idle. For example, if your company just started servicing a new area, add it to your profile. Below, we’ll share 15 proven map-pack SEO tips to help your small business capture these rankings. 91% of businesses made it a part of their content mix in 2024 and 90% reported a … It gives you the average for all your keywords in a specificdate range split up by keywords.

  • With billions of Google searches every day, being on the first page for valuable search terms can propel sales and revenue.
  • Maybe you have an optimized Google Business Profile listing, but it’s still not ranking well.
  • You can improve your ranking for free by optimizing title tags and meta descriptions with local keywords.
  • Additionally, optimizing your Google Business profile with relevant keywords and images can boost your online presence and attract more visitors to your site.
  • Formerly known as SerpBook, I’ve followed their progress through their rebranding.
  • Pages with outdated information tend to rank worse because they’re obsolete.

Choose Your Target Keywords

If, on the other hand, a page consistently gets links, this will likely improve its rankings. Instead of randomly building links to any page, choose 3-4 pages that you want to improve their rankings and focus your link-building efforts on these. The next step in optimizing your SEO is to revise your keyword research strategy and find new keywords to create content.

improve google ranking

Answer frequently asked questions on your key pages

improve google ranking

In addition to having an intentional description, it’s also important to add pictures. Adding at least two or three pictures of your work will help build credibility with potential customers before they even contact you or visit your store. Pictures will help them determine if the product or service you provide actually meets the claims you’re making in your marketing and on your website. Business attributes include things like accessibility, LGBTQ friendliness, and more. This helps different groups of people know if your business caters to them before they even call you, check out your website, or visit your location. Choosing a primary category for your business is another very important part of improving your local SEO and your Google My Business profile overall.

Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle. Maybe you’re SEO Anomaly already ranking sort of high and want to rank higher.

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