Every page gets rated according to Google’s opinion of its authority and usefulness to the end user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page. Just as you can use Google Keyword Planner to find keywords, you can use Google Analytics, along with position check tools for Google to measure their effect on your website. When you set up your site with Analytics, you can track user traffic on your content pages to see how effective they are. Go through some articles there and take a look at what your competitors are doing. Make sure you do all the good stuff they’re doing but do it even better.
However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business. Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.
In the past, the answer was to jam keywords everywhere on your site, with the idea that more is better. Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your BHS Links business is uniquely qualified to provide. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools. Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results. But some are more dynamic, which means you have a chance to rank in the top (or even get #1).
Google Play screenshot optimization is the most critical aspect of maximizing conversions on our store listing, with many factors influencing the outcome and performance metrics. Android App screenshots are the most impactful visual asset on an app’s store listing on Google Play. Showcasing key features and themes, rich in call to action, data, and reviews, they communicate all the value of an app or game.
- By creating a clear hierarchy, your site is easier to navigate and easier to rank.
- Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts.
- Acquiring backlinks from other websites is one of the important ranking factors.
- Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search.
Step #2: Add LSI Keywords to Your Page
The search giant emphasizes creating and optimizing a Google Business Profile, managing Google Reviews well, and getting listed in business directories. So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor. Catering to search intent, answering some People Also Ask questions in your content, and picking 1 way to improve on top-ranking articles, will put you in good stead. Ranking higher on Google starts with getting a basic understanding of what keywords are.
This is particularly useful for timed quizzes or assessments where respondents need to rank items under time constraints. While you might be tempted to use the standard multiple-choice option, we’re diving into something more sophisticated – ranking questions in Google Forms. For most types of businesses, you don’t have to be an SEO expert to succeed.
Optimize Your Website for Better Rankings
You can get short-term placements on top of organic search results by advertising on Google. As the image below shows, this can include search ads and advertisements through Google Shopping. To help you get started, read our step-by-step article on how to advertise on Google. All of this information is gathered from each business’s Google Business Profile. Comparing the top search results can provide insights into how to use keywords and what type of content to add to your website. Researching your competitors’ sites is also a must if you want your website to rank higher on Google.
In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA.