And because the top 10 results tend to load relatively quickly, they don’t appear to be impacted by Google’s various speed updates. We used Alexa’s domain speed to analyze the median load time of 1 million domains from our data set. In other words, we didn’t directly measure the loading speed of the individual pages in our data set. We simply looked at the average loading speed across the entire domain. Whether comprehensive content directly impacts rankings is unclear. Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google.
Topic clusters are also beneficial from a user experience perspective. It makes your content easier to navigate and readers will realize that they don’t have to go to multiple sites to find what they’re looking for. Keep in mind that with Google Ads, you pay per click, meaning that any time someone clicks on your ad, you incur a cost. (Read up on how much it costs to advertise on Google.) Also, note that many people skip over online search ads to get top organic results. With content marketing, you can create content that ranks high in organic results and produces leads repeatedly.
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Following this rule establishes credibility and trust with both users and search engines. You can’t pay to rank higher on Google per se and paid tactics for link and review building should be avoided. Focus on user intent, optimize with the right keywords, create high-quality content, and earn backlinks.
If you don’t want to use a dedicated tool, you can always manually check your rankings in Google. This is more tedious and requires a private browser with personalized results disabled. Several SaaS companies provide a robust suite of SEO tools, including a keyword tracker.
While Google Sheets is a versatile tool, it does have some limitations when it comes to ranking systems. Recognizing these limitations and finding creative workarounds can help you get the most out of your spreadsheet. Think about any unusual scenarios that might affect your rankings, like duplicate values or missing data. Testing these edge cases can reveal potential issues before they become problems.
With the Rank Tracker tool, you can track your website’s keyword ranking to see where you stand and how your positioning is changing over time. Overall, Semrush is a powerful tool for checking your SEO rankings in Google. If you want to make the most of everything the solution offers, you must sign up for a paid plan. Semrush does come with a free version, but it limits the amount of data you can access. Google Play’s editorial team features apps both automatically and manually. The algorithm considers many factors in deciding whether to include an app on a list, with highly rated and optimized apps, as evidenced in Android Vitals, having the biggest chance.
- SERP Checker includes “SERP position history”, which lets you see historical rankings of the current top 5 pages.
- Scroll down to the “SERP Analysis” section to find information about the top 10 organic results (the typical first page of Google.), including SERP features.
- Claiming your GBP makes your business look more credible and professional, ensuring that customers see accurate, up-to-date information.
- It will likely have generic content or plagiarized content, all of which can hurt your rankings.
- Advanced tools like Serpple allow you to analyze your SERP performance, ensuring you stay ahead in the competitive landscape.
- The first step for ranking higher on Google is to decide which keywords to work on.
Pay Attention to User Experience Signals
This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually. If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon. Note that “key moment” results are only available for YouTube videos at present, so this isn’t something that works for videos hosted elsewhere.
How Does Google Rank Search Results?
Optimizing your content to gain a featured snippet starts with keyword research. Certain search queries are more likely to generate a featured snippet than others. Research has shown that long-tail keywords generate more featured BHS Links snippets than short-tail searches.
For even better results, organize your content into topic clusters. This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic. Use a large enough font and a high contrast ratio to make the text easy to read. Test your website on different resolutions using the Google Chrome Developer tools. Go through the results and choose keywords with a high search volume aligned with your business goals.