This should give you a list of relevant YouTube videos that currently get organic search traffic. Fortunately, Google provides you with many tools to help you determine whether you are following their recommended best practices. Although Google primarily makes its money from Google Ads, they are still focused on helping both large and small businesses achieve higher rankings in organic search. They do that, for example, through tools like PageSpeed Insights, Google Analytics, and Google Search Console. I recommend that you use all of them, but especially tools like Search Console because it is directly tied to how Google sees your website and the errors it finds on it.
For example, people might search for “running shoes nike.” But you should use a variant like “Nike running shoes” instead. Always make sure to use keywords in their grammatically correct form. We recommend that you choose a relevant primary keyword for each page. If your content provides more value than competitors’, Google has good reason to rank it higher. Use the “Personal KD %” filter to focus on keywords in your chosen difficulty range. A SERP feature is any non-traditional result on a search results page.
What is Google Ranking?
- Certain topics, such as medical and financial queries, can be especially challenging to rank for in Google.
- Image optimization for SEO is the process of ensuring your images are optimized for search.
- All you need is to type your keyword and learn if your page is ranking for that keyword and what position it’s in.
- Google uses alternative text (alt text) to understand the subject matter of an image.
- Have you ever thought about how you might be able to drive more traffic to your Facebook Page – from Google?
Another important aspect of on-page SEO is improving the structure of your web pages by using descriptive URLs that include relevant keywords. Clear and concise URLs not only help search engines understand the content but also make it easier for users to remember and share links. SEO Anomaly By utilizing tools like the search console and optimizing keyword phrases, you can increase your visibility on the Google search results page. In short, on-page SEO refers to all the elements, such as headlines, page titles, and images, that appear on the pages of your website that you can optimize. To improve on-page SEO, try to create longer form content of at least 1,800 words.
Ranking within Google News
If you had a cooking channel, it might be worth creating a video on this topic. That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course). The algorithm gets somewhere between 5 to 9 minor updates every day. The more advanced the algorithm gets, the more frequent the updates.
Mobile-friendliness
Search intent is the motivation and mindset of searchers, as revealed by Google. A librarian might also draw attention to popular books by creating special displays. Learning how to rank higher on Google can transform your online efforts. If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical.