Every page gets rated according to Google’s opinion of its authority and usefulness to the end user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page. Just as you can use Google Keyword Planner to find keywords, you can use Google Analytics, along with position check tools for Google to measure their effect on your website. When you set up your site with Analytics, you can track user traffic on your content pages to see how effective they are. Go through some articles there and take a look at what your competitors are doing. Make sure you do all the good stuff they’re doing but do it even better.

However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business. Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.

In the past, the answer was to jam keywords everywhere on your site, with the idea that more is better. Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your BHS Links business is uniquely qualified to provide. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools. Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results. But some are more dynamic, which means you have a chance to rank in the top (or even get #1).

Google Play screenshot optimization is the most critical aspect of maximizing conversions on our store listing, with many factors influencing the outcome and performance metrics. Android App screenshots are the most impactful visual asset on an app’s store listing on Google Play. Showcasing key features and themes, rich in call to action, data, and reviews, they communicate all the value of an app or game.

• By creating a clear hierarchy, your site is easier to navigate and easier to rank.
• Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts.
• Acquiring backlinks from other websites is one of the important ranking factors.
• Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search.

Step #2: Add LSI Keywords to Your Page

The search giant emphasizes creating and optimizing a Google Business Profile, managing Google Reviews well, and getting listed in business directories. So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor. Catering to search intent, answering some People Also Ask questions in your content, and picking 1 way to improve on top-ranking articles, will put you in good stead. Ranking higher on Google starts with getting a basic understanding of what keywords are.

This is particularly useful for timed quizzes or assessments where respondents need to rank items under time constraints. While you might be tempted to use the standard multiple-choice option, we’re diving into something more sophisticated – ranking questions in Google Forms. For most types of businesses, you don’t have to be an SEO expert to succeed.

Optimize Your Website for Better Rankings

You can get short-term placements on top of organic search results by advertising on Google. As the image below shows, this can include search ads and advertisements through Google Shopping. To help you get started, read our step-by-step article on how to advertise on Google. All of this information is gathered from each business’s Google Business Profile. Comparing the top search results can provide insights into how to use keywords and what type of content to add to your website. Researching your competitors’ sites is also a must if you want your website to rank higher on Google.

In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA.

And because the top 10 results tend to load relatively quickly, they don’t appear to be impacted by Google’s various speed updates. We used Alexa’s domain speed to analyze the median load time of 1 million domains from our data set. In other words, we didn’t directly measure the loading speed of the individual pages in our data set. We simply looked at the average loading speed across the entire domain. Whether comprehensive content directly impacts rankings is unclear. Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google.

Topic clusters are also beneficial from a user experience perspective. It makes your content easier to navigate and readers will realize that they don’t have to go to multiple sites to find what they’re looking for. Keep in mind that with Google Ads, you pay per click, meaning that any time someone clicks on your ad, you incur a cost. (Read up on how much it costs to advertise on Google.) Also, note that many people skip over online search ads to get top organic results. With content marketing, you can create content that ranks high in organic results and produces leads repeatedly.

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Following this rule establishes credibility and trust with both users and search engines. You can’t pay to rank higher on Google per se and paid tactics for link and review building should be avoided. Focus on user intent, optimize with the right keywords, create high-quality content, and earn backlinks.

If you don’t want to use a dedicated tool, you can always manually check your rankings in Google. This is more tedious and requires a private browser with personalized results disabled. Several SaaS companies provide a robust suite of SEO tools, including a keyword tracker.

While Google Sheets is a versatile tool, it does have some limitations when it comes to ranking systems. Recognizing these limitations and finding creative workarounds can help you get the most out of your spreadsheet. Think about any unusual scenarios that might affect your rankings, like duplicate values or missing data. Testing these edge cases can reveal potential issues before they become problems.

With the Rank Tracker tool, you can track your website’s keyword ranking to see where you stand and how your positioning is changing over time. Overall, Semrush is a powerful tool for checking your SEO rankings in Google. If you want to make the most of everything the solution offers, you must sign up for a paid plan. Semrush does come with a free version, but it limits the amount of data you can access. Google Play’s editorial team features apps both automatically and manually. The algorithm considers many factors in deciding whether to include an app on a list, with highly rated and optimized apps, as evidenced in Android Vitals, having the biggest chance.

• SERP Checker includes “SERP position history”, which lets you see historical rankings of the current top 5 pages.
• Scroll down to the “SERP Analysis” section to find information about the top 10 organic results (the typical first page of Google.), including SERP features.
• Claiming your GBP makes your business look more credible and professional, ensuring that customers see accurate, up-to-date information.
• It will likely have generic content or plagiarized content, all of which can hurt your rankings.
• Advanced tools like Serpple allow you to analyze your SERP performance, ensuring you stay ahead in the competitive landscape.
• The first step for ranking higher on Google is to decide which keywords to work on.

Pay Attention to User Experience Signals

This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually. If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon. Note that “key moment” results are only available for YouTube videos at present, so this isn’t something that works for videos hosted elsewhere.

How Does Google Rank Search Results?

Optimizing your content to gain a featured snippet starts with keyword research. Certain search queries are more likely to generate a featured snippet than others. Research has shown that long-tail keywords generate more featured BHS Links snippets than short-tail searches.

For even better results, organize your content into topic clusters. This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic. Use a large enough font and a high contrast ratio to make the text easy to read. Test your website on different resolutions using the Google Chrome Developer tools. Go through the results and choose keywords with a high search volume aligned with your business goals.